Attribution Theory By Fritz Heider

BACKGROUND THEORY 
At first, the beginning, the theory raised by Fritz Heider was born. Heider research how the creation of personal relationships he describes in the book: The Psychology of Interpersonal Relations, published in 1958. Heider In the book accompanying concept he calls "common-sense" or "naive" psychology. Heider believes that a person's actions berdasarkaan their beliefs. Heider convey the basic idea, that people try to find whether a motivation of an observed behavior is caused by situational characteristics or personal. So the concept of "causal attribution" - As time goes on Heider's theory evolved. This theory was developed by E.E. Jones and K.E.Davis (1965) and expanded and clarified by H.H.Kelley (1979). 

PRINCIPLES THEORY 
Attribution is one conclusion as to the cause of an event, the cause of other people's behavior, and the behavior it self. Attribution theory is concerned with the procedures in which people explain the behavior and motivations of others. 

Continue read -->